www.treacle.co.za

Establishment of Treacle - February 2001

As you may already have heard, we have recently established a private equity and venture capital partnership, Treacle Venture Partners. We are very excited about our new enterprise and we would like to tell you a bit more about it. 

All three of us have considerable experience in the area of venture capital within a corporate environment - Rudolf at Rand Merchant Bank, Christoff at Gensec and Konrad at Archway - where we were responsible for investing in and establishing new ventures. We learnt a great deal at these august financial institutions but each of us has a dream. We fervently believe that private equity and venture capital funds are best managed by entrepreneurs in an entrepreneurial environment and this is what we aim to accomplish. 

We have put our own money where our hearts lie and formed a partnership where the venture capitalists in the business are themselves at risk, where they make the decisions themselves and really "partner" the entrepreneurs. 

Treacle Venture Partners provides equity capital, strategic marketing input, general business guidance and financial and structuring advice to inventors of new technologies, entrepreneurs needing capital to establish a new business, entrepreneurs and management teams needing capital to grow emerging businesses in the information technology, media and telecommunications industries. Treacle will be a venture partnership focusing on innovation.

We are delighted that a number of major investors - Nedcor, Nedcor Investment Bank, Primedia, Decillion and Hannover Re - are championing our vision and, along with management, are investing in the first fund we have established. 

You may be intrigued by the origins of our name. As you know "treacle" is a sweet sticky syrup derived from cane and as venture capitalists we will only support those rare entrepreneurs who understand the sweet spots of their industries better than their competitors. 

We'd be delighted to tell you more about our business and hope that you will call us and pop in for a cup of tea or a drink after work. Here we make the tea as well as the big decisions. We look forward to hearing from you.

Kind regards,

Rudolf Pretorius
Christoff Botha
Konrad Fleischhauer

Treacle Venture Partners
Tel: +27 11 463-7476
Fax: +27 11 463-1213

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